10.31.2007
"Pay what you want?" or "Pay what you think it's worth to you?" Seriously? Well that is what Radiohead is laying on the line to it's fans, critics and fellow musicians. Since October 10th, you can just roll onto Radiohead's website, and pay what you wish (or not pay for that matter if you choose) and get the complete album "In Rainbows." It's the newest release from one of my favorite bands and it begs to be asked...
Is this the future of music downloads and getting media? Most bands make their money on the road and through concert sales. CD's will soon be done away with due to online download sites like iTunes, MSN Music, and Amazon's recently released Unbox.
I think the church needs to get on this train of thought and see how they can use the web, downloads, interactivity to connect, inform, entertain, (or lure for lack of a better term) people to checking out content so we can hook 'em. Like Vince (our lead pastor) talks about us fishing and where we go and what we use for bait (see blog on it here); I think the church needs to think waaaaaayyyyyy outside the box on this one.
I'm still trying to process this whole thing while absolutely loving the new album (which in case you were wondering I paid $6 for... I thought it was reasonable). How can the church not only look to the future of planting, fishing and growing... but how can WE set the pace for culture?! Ponder that for a minute. I know I've been thinking on it for weeks.
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Here's what we're doing up here in the Harrisonburg/Staunton area on the other side of the state. We've gone to a micro-church model (house church, simple church, whatever you call it). I do DVD messages (they're slowly and intentionally morphing into short preaching films--and I'm working on making them as culturally relevant as possible. I filmed two messages on alcohol in a local micro-brewery), which we upload onto our MySpace site (which is our only website). It's worked out super well so far, and is totally portable--we could potentially plant micro-churches anywhere and use our media to drive the "services." We've got a ways to go and some tweaking to do to make it even better, but it's a start.